Our Services

Consulting
How can general requirements be channelled into a demand for what you have to offer? How can you persuade customers about the benefits of your product? How much do you have to spend in terms of advertising for each customer? – We will answer these and many more questions by providing:
- Market analyses
- Product launches
- Integrated marketing campaigns
- Corporate identity development

Corporate Destination Publishing®
Grafenstein – Market Leader for Corporate Destination Publishing®


90% of German holidaymakers make their decision regarding a holiday destination on account of recommendations by friends, acquaintances or reliable sources such as reports in the media and newspaper articles; 40-45% base their decision on the advice given by tour operators or travel agents.

Grafenstein can unlock this potential for you via Corporate Destination Publishing® (CDP).

One important method of communication in the context of CDP are our special-interest magazines, allowing for direct, high-quality and effective communication between countries, regions and towns on the one hand and their clients on the other. They offer holidaymakers, tour operators and travel agents an up-to-date inclusive account of a specific destination.

Spanning 12 titles with a total circulation of 500,000 copies, the magazines offer an attractive and reliable advertising environment to our business partners in advertising.
To our community of travel brokers, they serve as an excellent and entertaining source of information during the course of their travel arrangements.

CDP places your product in the media. We identify which media are relevant to you and whether it is worthwhile to publish your own country/customer magazines; we extend your budget via cross promotion and cooperation with other companies.


Products:
- Press reports & newsletters
- Editorial specials
- Cross promotion and media cooperation
- Travel magazines (concept, layout, editorial and ad sales)
- Country-related brochures




Public Relations
Did you know that a third of all holiday decisions are influenced by the media? We show you how you can make use of this potential!

For us, an effective PR strategy is an inherent part of the overall marketing concept. We analyse your products with the aim of presenting them to the media and, thus, to the general public in the most striking way – always with a view to long-term success.

Our range of services includes:

-    Press releases
-    Press kits
-    Press conferences
-    Press trips
-    Newsletters
-    Media monitoring to test performance
-    Evaluation of results
-    Continuous maintenance of media contacts
-    Handling of press inquiries
-    Media joint ventures involving print media, radio and television



Advertising & Direct Marketing
When it comes to purchasing decisions, customers choose between brands they know and select the product offering the greatest personal benefits. We position your brand permanently and positively in the awareness of customers and promote your product in a customer-oriented manner.
- Tactical advertising campaigns
- Media planning
- Online promotions
- Mailings (print and email)
- Database management

Internet
The Internet is the most effective communication and distribution channel. It is the ideal medium to strengthen your direct and travel-agency sales or to prepare customer profiles. However, there are many factors to consider regarding communication and technical issues in order to make sure that your online strategy bears fruit. Don´t worry we are here to help.
- E-learning
- Information services
- Image websites
- Games/viral games

Sales Promotion
Another third of all travel bookings are made in the travel agency. Help the sales personnel in their job of selling. Raise their enthusiasm for your product. We tell you how.
- Sales manuals
- MICE magazines
- Tour operator catalogues
- Trade advertising
- Road shows
- Event management
- Telephone marketing

Events & Exhibitions
Authentic experience and first-hand information leave a lasting impression on people. This depends on the right setting and perfect organisation – we can offer both.
- Design and construction of exhibition booths
- Concept, organisation and running of events

Representation of Tourist Service Providers
What good is the biggest demand if your product is not readily available on the market? We introduce you to the relevant tour operators and have you included in their catalogues. Moreover, we train travel agents and thus ensure proactive sales at the counter.