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go asia
Service providers
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Berlin, January 2007 – Whether cycling through Vietnam, undergoing an Ayurveda treatment in Sri Lanka or following in the footsteps of the Khmer kings in Cambodia: With the first issue of go asia magazine, the marketing initiative of the same name aims to promote one of the most fascinating regions of the world: Asia.
“This part of the world is lively, ever-changing, full of colours, scents and unfamiliar noises,“ says Frank Grafenstein, spokesperson for go asia. On 36 pages, the special beauty and secrets of some of these countries have been captured in words and pictures. We hope that this will ignite the spirit of discovery among our readers,” Grafenstein continues.
In the glossy brochure, experienced travel writers and Asia experts talk about wellness and culture and introduce cosmopolitan cities such as Shanghai. Reports on special-interest tours, such as cycling holidays or river cruises are included to further whet the reader’s appetite for Asia. The first issue of go asia not only lists the best hotels of the continent, but also the main tour operators specialising in the region. A detailed factsheet on the best countries to visit in Asia provides background information.
30,000 copies of the first issue of the magazine have been printed, the majority of which will be given out as a supplement of the magazine “Reise & Preise”. The remaining copies will be distributed at major trade fairs. You can also order them via the homepage: .
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Grafenstein Freizeit- und Tourismuswerbung:
E-Learning is gaining in importance for the tourism sector: more and more travel agents choose this modern type of training to learn (more) about destinations and products because, in contrast to organized trainings, they can fix time and hour (length) independently.
After the great success of the Malta E-Learning which has been nominated for the European E-Learning-Award EureLea in February this year, a new E-Learning project is in preparation: the goasia training platform, a joint project from goasia and PATA (German Chapter). On this platfrom, Asian destinations and service suppliers like (such as) airlines and tour operators can present their offers.
Since travel agents are the ones who sell the offers and come in close contact with the consumers, they represent the most important target group for tourist boards and service suppliers. Their knowledge about the different destinations and products is determining (vital) for the quality increase (increased quality) of consulting services in travel agencies.
If you need more information about the platform, please contact Frank Grafenstein (fg@grafenstein.net) or Oliver Engelhardt (oe@terratrends.de)
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Grafenstein Freizeit- und Tourismuswerbung:
During the Grafenstein anniversary party on 12th March, the Goasia Award has been presented for the second time in four categories. In a survey in the well-known touristic magazine "traveltalk", the travel agents had been asked to choose their favourites. More than 800 agencies took part in the survey and their judgement can be trusted: the majority declared that they have been travelling to Asia more than four times.
And the winners are:
Category 1: Favourite Tourist Board
1. place: Hongkong Tourism Board
2. place: Singapore Tourism Board
3. place: Tourism Authority of Thailand
Category 2: Favourite destination
1. place: Thailand
2. place: Sri Lanka
3. place: Indonesia
Category 3: Favourite Airline
1. place: Singapore Airlines
2. place: Emirates
3. place: Thai Airways
Category 4: Favourite tour operator
1. place: Meier´s Weltreisen
2. place: Dertour
3. place: TUI
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The Tourism Network:
This year Terra Trends GmbH has joined forces with the Berlin travel agents’ group to organize a Go Asia roadshow in major German cities, which will reach more than 2,000 agents. The planned stops are: Berlin, Hannover, Schwerin, Düsseldorf, Hamburg, Essen, Bielefeld, Paderborn and Rostock, and the first event will be in May in Berlin. More information at www.reisebuero-stammtisch.de
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The Tourism Network:
The Go Asia initiative, founded in summer 2003, had its own booth at the ITB for the first time. The exhibitors included Pimalai Resort & Spa, Paradise Beach Resort, Paradise Ko Yao, The Legend, Chiang Rai, Tongsai Bay Resort, Layana Resort & Spa and East West Siam Ltd.
Go Asia brings together tourism boards, airlines, tour operators and hoteliers from South-East Asia, cooperating in focused creative initiatives to strengthen Asia’s positive image. More information at www.goasia.de
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The Tourism Network:
The winners of the five categories in the prize competition, run jointly with the trade journal Reise & Preise, received their prizes at the Go Asia booth in Hall 26. In the second quarter of 2003 Reise & Preise conducted a multi-category reader survey focused on Asia, in which more than 5,000 readers participated. You can find all the results on the website at www.reise-preise.de/goasia. The winners of the five categories were:
Best Asia tour operator: Lotos Reisen
Best Airline: Singapore Airlines
Best Tourism Board: Singapore Tourism Board
Favourite destination in Asia: Thailand
Best service at destination: Nepal
The prizes were collected in person by the proud winners, and it is planned to make the awards an annual event at the ITB.
The trade journal Reise & Preise represents a long-term media partner for the Tourism Network, opening prospects for new consumer-oriented marketing events.
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