Berlin, August 2008 – Recently, two new follow-up seminars of the successful Portugal E-learning issued by the Portuguese Tourist Board have gone online: “Portuguese language course for travel agents” and “Portugal’s most beautiful beaches.” Following on from the basic seminar, they contain many useful practical hints providing consultants with the required back-up for their sales.



The seminar entitled “Portuguese language course” offers compact knowledge about the origins and peculiarities of the Portuguese language, plus the most common pronunciation rules. With the help of an audio dictionary, agents can listen to place names, terms and phrases and learn their correct pronunciation in Portuguese – a language not immediately accessible for German speakers, which has to be a bonus during any sales talk!



The course entitled “Portugal’s most beautiful beaches” introduces the best-known beaches situated on the mainland, the island of Madeira and the Azores. A table offers detailed information about more than 250 beaches, providing facts and figures such as length of the beach, water temperatures, water sports on offer, parasol hire, suitability for families and any access restrictions.

Would you like to sample either or both these courses? Then log on to the website www.portugal-schulung.de using the following test access data:

User: guest
Password: guest

Berlin, 15th March 2006 – A new E-Learning starting in mid-April instructs (helps) travel agents to become “Portugal experts”. The assignment (task) to develop the E-Learning programme was commissioned to the agency Grafenstein in Berlin, which specializes in tourism communication.

The seven extensively introduced? regions of the country are the focus of the E-Learning that the Portuguese tourism board (ICEP Portugal) has brought into being. Additionally, modules relating to subjects such as “accommodation” and “journey and locomotion (?)” are in pre- paration. The tourist board sets (places) a high value on the fact that the knowledge should be imparted in a playful manner: Several games and videos create an easy atmosphere, a mascot leads through the programme.

With Grafenstein the Portuguese tourist board confides in (relies on) a creative expert in the field of E-Learning. The communications agency has already implemented a very successful E Learning-Project for the Maltese tourismt board. Since its introduction in (the year) 2003 the programme has been nominated for 2 prizes: the E-Learning award EureLea 2004 and the Willy-Scharnow prize 2004.

Furthermore the E-Learning platform developed by Grafenstein for the initiative go-asia is the only E-Learning programme for Asia and has enjoyed a great reception among travel agents.

A pre-registration is possible under www.portugal-schulung.de

For further informations please contact:
Juliane Metz, Tel: 030-80491257, eMail: jm@grafenstein.net

Grafenstein Freizeit- und Tourismuswerbung:

At the beginning of 2005, Grafenstein Freizeit- und Tourismuswerbung GmbH will present its two established Portugal publications, Portugal Sales Manual and Portugal Magazin in a new, revised format and new layout.
In the Sales Manual, directed at travel agents and tour operators, the regional sections will have received close attention, whereas the consumer-oriented magazine will bring a mixture of impressive photographic material and relevant articles on the regions next to concise information on planning a holiday.
We are also opening up new distribution channels for Portugal Magazin: in addition to the display at consumer fairs and distribution through ICEP, wide-scale coverage is guaranteed by sales of Portugal Post at newsagents and in Portuguese restaurants, grocers and other outlets.

Grafenstein Freizeit- und Tourismuswerbung:

The third edition of the updated Portugal Sales Manual 2004/2005 came out right on time for this year’s ITB. ICEP sends it out on request, and it can also be found at all the major tourism fairs where Portugal is represented.

Grafenstein Freizeit- und Tourismuswerbung:

Grafenstein Freizeit- und Tourismuswerbung GmbH has responded to market demand with two new publications: a special edition of the Portugal magazine on Madeira, the Madeira Special, and the brochure Events, Incentives and Conventions in Portugal.
The Madeira Special, a special edition of the Portugal Magazine, is tailored to the needs of German-speaking holidaymakers, while the incentive magazine employs impressive pictures, regional shorts and info boxes with special events to whet the appetite for Portugal’s broad range of MICE facilities. ICEP sends out both publications on request.