| Grafenstein organises sales competition and street event for Thalys |
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Berlin, November 2008 - Full speed ahead for all bookings: Grafenstein is to create a sales competition and street event on behalf of Thalys, operator of the European high-speed train. The aim of the advertising campaign is to mobilise all available sales potential during the last quarter of the year. These will be the first in a number of advertising measures which Grafenstein will put into place for Thalys.
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| Grafenstein acts as collection point for |
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| Ilse Jansen new Marketing specialist for Scandinavian and Benelux markets |
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| Two new follow-up seminars of Portugal E-learning online |
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Berlin, August 2008 – Recently, two new follow-up seminars of the successful Portugal E-learning issued by the Portuguese Tourist Board have gone online: “Portuguese language course for travel agents” and “Portugal’s most beautiful beaches.” Following on from the basic seminar, they contain many useful practical hints providing consultants with the required back-up for their sales. |
| Grafenstein symposium in cooperation with Deutsches Seminar für Tourismus (DSFT) - 11th and 18th september 2008 |
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| "Elangeni 2010": Relaunch of Elangeni African Adventures website |
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| Grafenstein goes climate neutral |
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| Starting 2009, Grafenstein takes over Nordsee GmbH account |
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| Malta Bus Game online now! |
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Berlin, May 2008 – Malta-E-Learning enters a new phase: by means of the online game, ‘Malta by Bus’ the Maltese Tourist Office invites travel agents to get to know the islands of Malta and Gozo in a playful manner. The popular mascot Johnnie Valletti, best known to participants of the Malta training as their virtual instructor, serves as the bus driver. |
| Destination Magazines 2008 now available online |
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| Photos Grafenstein Lounge at the Riva Bar online |
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| Grafenstein wins Europe-wide tender for VisitBritain |
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| Grafenstein produces the magazine „Träum dich hin!“ for Hungary |
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Berlin, January 2008 – Just in time for the ITB in March, Hungary will have its own dedicated customer magazine for the German market: On 44 pages, the country at the heart of Europe presents itself to the reader. Glossy pictures, in-depth copy and helpful tips and information are intented to generate interest in Hungary as a holiday destination and, at the same time, provide useful backup for planning a trip. |
| Customer acquisition team pleased about newcomer |
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| Saarland becomes new Grafenstein customer |
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| Autumn/Winter issue of >Bon voyage< is out now! |
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| Grafenstein-Symposium on 11th, 20th and 21th September 2007 - only a few places left! |
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The registration for this year´s symposium arranged by Grafenstein, "How to reach the Germans" on 11th, 20th and 21st September, 2007 is about to close. Register now without delay, there are only a few places left: |
| Grafenstein produces the brochure “Japan Reiseangebote 2008” |
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| Grafenstein welcomes a young talent |
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| Special Offer: Gain 15,000 prospective customers for 9,950 Euros |
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| Prize-winner of direct-mail competition by Deutsche Post |
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| Grafenstein sets up representative offices abroad |
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| Regional winner of direct mail competition launched by the German Post Office |
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| Grafenstein organises event for the Vienna Tourist Board |
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Berlin, May 2007 – Viennese waltz & Co.: The Tourist Board for the city of Vienna has entrusted Grafenstein with the organisation of an event in both Frankfurt and Stuttgart. Intended as a promotion of sales “at the counter”, the functions are directed exclusively at travel agents and tour operators. The aim is to recall Vienna into people’s minds and, at the same time, to communicate the latest trends from this holiday destination. Grafenstein will be responsible for organising the event involving the complete management of addresses and invitations. |
| Grafenstein extends its Asia portfolio |
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| Hot off the Press: MICE newsletter “Spécial France” |
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| Greece Magazine produced by Grafenstein starting from 2008 |
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| Homing in on new customers |
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Berlin, April 2007 – A targeted approach to acquiring new customers with guaranteed response has recently been on offer by Grafenstein, the agency specialised in tourism marketing, thus meeting clients’ needs for security and measurable success in their marketing activities. |
| Wales Advertising Spot receives international Tourist Film Award |
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| Grafenstein Lounge in the Riva-Bar - the pictures |
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Here are the pictures of this year’s Grafenstein Lounge in the Riva-Bar for all who have been with us or would have liked to! |
| New Ireland Pub Quiz goes online |
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| Roll Camera: For the Internet only |
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| Playing at getting new customers |
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| Grafenstein heads for further expansion |
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Berlin, February 2007 – The Berlin-based agency for tourism marketing has again increased its staff. With newcomers in the fields of project management as well as graphic design, the team at Grafenstein now boasts 19 members, enabling it to look forward to a new and promising season with confidence. |
| Your ITB appointment: Grafenstein chill-out at the Riva-Bar |
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Dear colleagues, partners and friends, |
| 12% response to direct mail campaign “Yorkshire” |
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| Grafenstein published the first go asia magazin |
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| VisitBritain Wins at TT Warsaw 2006! |
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| How to reach the Germans? Symposium 16.-18. October |
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So far, the year 2006 has not been a bad one for the tourist industry. Germans have a lot of faith in the future. For them, travelling is still a fundamental need. |
| Grafenstein boasts enlarged premises and team |
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Berlin, September 2006 – more business, more staff, bigger premises: Berlin communications agency Grafenstein was pleased to announce further financial gains over the past few months, which led to structural changes within the company. As a consequence, the team grew by three more members and the office space situated near Mexikoplatz in the district of Zehlendorf doubled to its present size of 320 square metres. |
| Grafenstein now also acting for new client Brazil |
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After four years of preparatory talks, the Brazilian Tourist Board EMBRATUR has commissioned the Berlin marketing specialist for the tourist trade with the production of a magazine for the German market. "For a long time, we have wanted to become more active on the German market and are delighted to have found a competent partner," says Katia Cristina Alves Bitencourt, Marketing Director of EMBRATUR Brasilia. |
| Renewed Polish backing for Grafenstein’s expertise |
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The Polish Tourist Office has entrusted Grafenstein with the production of its brochures for the German market. The agency had already overseen the production of the magazines and sales guides for the German representation of their Eastern neighbour from 2001-2003. Now, the 80-page consumer magazine "Polen Reiseinformation" will be produced again starting from January 2007 with a circulation of 100,000 copies by a four-strong team around Project Manager Juliane Metz. |
| Grafenstein wins magazine budget from Maison de la France |
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For a second time in succession, Grafenstein has won the bid for the magazine budget by the German representation of the French Tourist Board, Maison de la France. This means that the Berlin-based agency will continue the production of the complimentary magazines entitled "Tours de France", started in 2003, until 2009. |
| New telephone numbers! |
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Dear Sir or Madam, |
| Grafenstein Lounge in the Riva-Bar - the pictures |
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Here are the pictures of this year’s Grafenstein Lounge in the Riva-Bar for all who have been with us or would have liked to! |
| Grafenstein puts Portugal on the screen: E-Learning for travel agents starts in April (15th March 2006) |
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Berlin, 15th March 2006 – A new E-Learning starting in mid-April instructs (helps) travel agents to become “Portugal experts”. The assignment (task) to develop the E-Learning programme was commissioned to the agency Grafenstein in Berlin, which specializes in tourism communication. |
| Grafenstein presents new country magazines for the ITB: France, La Réunion, Malta, Normandy, |

Berlin, November 2008 – Until Christmas, Grafenstein’s meeting room will be quite packed. The reason: This year, the Berlin agency acts as a collection point for the charity "Christmas in a shoe box". This is done in support of an initiative, which, since 1996, helps children in Eastern Europe to enjoy the festive season. "We have also decided to cut the amount of presents intended for our customers and instead pay for the postage as well," says Frank Grafenstein, Managing Director of the company.





Berlin, April 2008 – In the near future, the marketing department of the North-Sea branch of the state of Lower Saxony, Nordsee GmbH and Grafenstein will join forces. Starting from 2009, both tourist organisations will work together at refining a marketing strategy in order to raise the awareness of German consumers with regard to the North-German coastline as an attractive holiday resort.
Further information on the Malta Bus Game can be found in the corresponding 


The information material destined for the German market has so far been centrally managed in Budapest; now, the Hungarian Tourist Authority has commissioned Grafenstein with producing a customer magazine specially geared to the requirements of the German reader. “Due to this decision, Hungarian marketing in Germany will take great leaps forward,” says Maria Pap, Regional Director for Berlin and East Germany of the Hungarian Tourist Board. “This way, layout, structure and the choice of topics can be tailored 100 per cent around the interests of German holidaymakers.”

Berlin, September 2007 – Since August 31st, a new edition of the travel magazine for France, “Bon voyage – French highlights” has been available for the trade. With the special Autumn/Winter issue, the French Tourist Board, Maison de la France in conjunction with Grafenstein have extended the range of travel magazines entitled “Bon voyage”. “The intention was to provide German readers with fascinating photos and exciting features during the cold months of the year in order to create a passion for France and to introduce attractive destinations and travel offers,” editor-in-chief Nicolai Blank from Grafenstein explains.
Berlin, August 2007 - The 






During the Deutsche Post direct-mail competition, Grafenstein’s contribution proved successful against eleven competing entries in the category “open format”. The entries were judged in a total of five different categories according to the criteria concept/strategy, creative idea and realisation, target-oriented approach as well as effectiveness. The regional winners of each category will receive the seal of approval “Mailing-Partner of Deutsche Post” and are automatically entered in the final nationwide contest.
The programme contains a well-balanced mixture of information and entertainment: After the presentation of Viennese highlights for 2008 and the new film “Vienna Collections”, there will be a 45-minute dance workshop, where participants get the chance to practice the famous Viennese waltz. Following that, a buffet with Austrian specialities and a selection of wines from Vienna provides a welcome opportunity to exchange views. 


















The seven extensively introduced? regions of the country are the focus of the E-Learning that the Portuguese tourism board (ICEP Portugal) has brought into being. Additionally, modules relating to subjects such as “accommodation” and “journey and locomotion (?)” are in pre- paration. The tourist board sets (places) a high value on the fact that the knowledge should be imparted in a playful manner: Several games and videos create an easy atmosphere, a mascot leads through the programme.
With Grafenstein the Portuguese tourist board confides in (relies on) a creative expert in the field of E-Learning. The communications agency has already implemented a very successful E Learning-Project for the Maltese tourismt board. Since its introduction in (the year) 2003 the programme has been nominated for 2 prizes: the E-Learning award EureLea 2004 and the Willy-Scharnow prize 2004.