Romania Travel Magazine 2009

Present situation:
After joining the European Union, the number of German tourists visiting Romania grows every year. As a consequence of the increased interest in travelling to Romania among Germans, new marketing tools have to be developed in order to strengthen this positive trend.

Target Group:
Individual travellers and the travel trade

Task:
The “Romania 2009” magazine intends to inform German tourists about the country and inspire them to travel to Romania. 


Solution:
The modern face of today’s Romania has been reflected in the magazine’s layout. With regards to content, the magazine was divided into two parts: special themes and regions.
As a consequence of this partition it was possible to present the highest possible number of Romania’s attractions. It was also possible to adapt the content to the individual patterns of travellers’ activities.
The first section of the magazine gives travellers more understanding of Romania’s range of tourist offers in terms of nature, culture, wellness and spa, gastronomic and activity holidays.
The second section introduces the regions of Romania.
The third section is based on information: Tour operators who offer holidays in Romania are presented in the form of a list; one part covering general information about Romania and another dedicated to travelling to and around Romania - giving travellers all the necessary knowledge about the destination.

The new magazine presents Romania as a modern country with a tourist potential of being a perfect holiday destination offering unspoiled nature, cultural variety and the sense of capturing “the last true freedom” in Europe.



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