Tourism Ireland / Irland Information
Destinations

Mailing

Present situation:
New destinations are starting to discover the small but attractive sector of incentive tourism. Ireland, which has traditionally been well-entrenched in this market segment, has had to furnish the incentive travel decision-makers with good arguments to put clear water between itself and its competitors.

Target Group:
- Incentive agencies
- Corporate buyers

Task:
- Generate general interest in Ireland as an incentive destination
- Define Ireland positively as the number one address for incentive tourism outside Germany. Emphasize the Irish partners’ decades of experience, modern infrastructure and professionalism.
- Support incentive agencies when they present proposals to their clients.
- Efficient dissemination of advertising documents.

Solution:
- The medium of CD-ROM was chosen to underline how modern Ireland is. It was sent as a self-mailer to more than 4,000 incentive agencies and corporate buyers.
- Even before opening the packaging the recipient gets a glimpse of the advantages of Ireland, and on the CD itself there is a Powerpoint show, a copyright-free picture archive, a video clip and a game. Further information can be requested quickly and easily using an online form and a link takes the user straight to the website www.Irland-incentive.de

Results:
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