Embratur (Brasilien)
Destinations

Brazil Magazine 2008

Background
Brazil holds a great attraction, particularly as far as German tourists are concerned. The huge country between the Amazon and the Sugarloaf Mountain counts as one of the most auspicious dream destinations for many Germans – interestingly enough, this is irrespective of whether they have visited before or not. Despite this favourable situation, only a few Europeans are aware of Brazil’s full and diverse potential for tourism.

Target Group
Individual travellers (consumers), travel agents, incentives agencies

Task and Solution
‘Brasilien Magazin’ offers the Tourist Board (and with it the whole of the travel industry) a popular and easily accessible medium, which is aimed at a wide circle of readers. In it, experienced travel writers present the benefits of the destination Brazil in a vivid, understandable and personal way.
The magazine puts a spotlight not only on the tourist highlights of the country, but also introduces and reviews lesser known but equally exciting destinations to a wide readership.

Benefits
  • Conceived by experts knowledgeable about the needs of German holidaymakers
  • Broad distribution via the newspaper trade, as a special supplement in travel magazines (Reise & Preise), through the Tourist Board, at fairs as well as via special promotions such as mailshots, cross promotion, etc.
  • German tour operators are listed in easy-to-use tables.
  • Brazil’s diversity and the resulting opportunities for holidays and leisure activities, such as water sports, animal watching, cycling etc., are presented in short and concise form.
  • Available in time for the most important consumer fair (ITB)
  • Saves time: After consulting with the client, Grafenstein takes over concept and production. One member of the editorial team is responsible for the editorial content; if necessary, the client has the option to correct any entries.
  • High credibility factor through journalistic approach and distribution via press
  • Money-saving: “Commercialisation” of the magazines by Grafenstein’s ad agency = optimisation of ad sales: part-financing of the magazines, cost recovery possible





 




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