VisitBritain
Destinations

Displays and banners for travel fairs

Present situation
The Yorkshire Tourist Board does not have its own exhibition stand system for the German market. In order to be represented at smaller fairs with its own branding in an inexpensive and easy way, there is a need for flexible displays and banners which, next to counters and shelves, immediately reveal Yorkshire’s beauty to the visitor.

Target group
Consumers and travel agents Task: Design, graphic layout and production of an eye-catching pop-up display representing Yorkshire. Production of two penguin banners for Jet2.com. Display and banners shall be reusable for several fairs.

Solution
The large, horizontal pop-up display (302x240cm) is easily set up and taken down, its packaging doubling as a presentation counter. The layout reflects the consumer advertising, showing large-scale fetching images as well as the logo and the website. The narrow penguin banners can be placed at the user’s discretion and carry advertising for cheap flights from Düsseldorf to Yorkshire.


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