Tourisme Alsace
Destinations

PR for the Alsace Tourism

Present situation:
How can I reach the the largest possible amount of clients with a small budget? How can I generate a sustainable and positive image for my destination?

Example:
12 month contract PR

Client:
Tourism Board of Alsace

Target group:
Consumers

Task:
Generate attention and interest for the Alsace and develop good relations to german journalists and editorial departments

Solution:
- production of 5 press maps of 10-20 pages focussing on one thematic
- 12 press releases focussing on events
- regular contact to editorial departments and meetings with journalists
- organisation of a 2-days press trip with a group of 8 journalists
- organisation of individual press trips
- online press archive with pictures, press releases and press maps

Results:
Request access to "Results"

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