Tourisme Alsace
Destinations

Flexible exhibition systems

Present situation:
When budgets are shrinking, tourism operators and tourist boards look for ways and means to minimize costs, and exhibition construction is not exempt. Valuable resources and energies can be bundled through cooperation with co-exhibitors and financing partners – but only if you have a flexible exhibition stand system.

Example:
Exhibition stand for the Alsace Tourist Board and its partners

Client:
Alsace Tourist Board, the Départements of Bas-Rhin and Haut-Rhin and other co-exhibitors

Target Group:
Consumers and agents

Task:
A low-cost stand system, flexibly adaptable to conditions and number of co-exhibitors, for 10 exhibitions per year over a life of three years.

Solution:
- An open, interactive modular structure that adapts to exhibition floor areas of 25 to 120m2 and to a varying number of co-exhibitors. Reflects both modern and traditional visual aspects of the Alsace region.
- At the centre of the stand is a multimedia tower with computers, speakers, and three rotating screens for video and slide sequences. The partners’ areas, grouped round the tower, have desks and leaflet dispensers and are separated by transparent semicircular screens that are lit from both sides and arranged in concentric circles round the multimedia tower.
- By changing the lighting appropriately, the access area can be turned into a stage for events.
- At the back of the stand, there is a bar and storage space for brochures and other material.
- The lightweight materials, the printable material of the screens and desks and the flexibility of the modular structure allows the stand to be adapted to any imaginable use and offers the possibility to adapt the region’s presentation as required using new images, themes and slogans.


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