Geoplan
Service providers

Catalogues

Present situation:
If they are to differentiate themselves from the giants of the travel branch, medium-sized tour operators have to put together personal holidays that avoid competing directly with package tours on price, and are characterized by the special quality and uniqueness of the services. Market analyses underline the potential of this segment, with 56 % of all German holidaymakers favouring personally configured travel over booking a package tour. Although the Internet is increasingly turned to as a source of information on destinations, offers and prices, many holidaymakers still prefer to leaf through printed catalogues. These catalogues have to clearly position the operator in the market and present the products clearly, with all the relevant information and expressive pictures. The job of the catalogue is to tempt the potential customer, to interest him in the products, and to persuade him to book.

Target Group:
Consumers

Solution:
- Large-format photos at the front of the catalogue entice the reader into the world of South-East Asia, along with information about the philosophy, services and modular system of this specialist operator for individual travel to Asia.
- A clear, uniform layout and colour-coding for countries ensure easy orientation within the catalogue.
- The reader can quickly gain an overview of the products through impressive photos, short descriptive texts and information about facilities and prices.

Results:
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