Geoplan
Service providers

Web presence

Present situation:
The best thing about holidays is the anticipation. Surveys show that most Germans plan their holidays long in advance, and compare offers and prices very carefully. Germans are increasingly abandoning travel agents in favour of the Internet, when they are looking for information but also for booking holidays. The Internet is being used more enthusiastically than ever. According to the latest online surveys, every second Internet user reports good experience with travel services on the web, and many have already booked hotels, flights, rental cars or even whole holidays online. This trend puts a new perspective on tour operators’ Internet presence and presents completely new challenges. Customer loyalty on the web depends on an attractive user interface, ease of use and fast download times, but it also demands a presentation that is tailored precisely to the user’s personal surfing habits, emotionally captivates him, and leads to a lasting customer relationship.

Target Group:
Consumers

Solution:
Development of an innovative design that allows different kinds of menu guidance tailored to different ways of using the Internet. As well as free search and search via a particular holiday destination, this teachable system can even provide the user with a personalized offer after he has entered his preferences. Dynamic Packaging: Online customers use Geoplan’s tried and tested modular system to put their own personal dream holiday together from a plethora of possibilities – and then watch it as a video clip before booking! Convenient database-supported editing system for updating website content and customer data management (mailings and statistics).

www.geoplan.net



  print casestudy         print all casestudies