With its entry "Direct-Mail Campaign for Ireland Conference Tours", Grafenstein came third in the nationwide direct-mail competition by Deutsche Post and was awarded the prize money of 1,000 Euros. The Berlin-based agency had come up as regional winner in the category "open format" in the preliminary round and was here chosen among 32 entries from all over Germany. Out of a total of 600 mailings entered, only two entries from the tourism industry were picked and judged in the five categories – Ireland being the only tourist destination.

The annual mailing competition by Deutsche Post was created in 1996 and has since become a central platform for dialogue marketing. This year, more than 600 agencies from all over Germany sent in entries to be judged in five different categories. The entries were judged according to the criteria concept/strategy, creative idea and realisation, target-oriented approach as well as effectiveness.