During the Deutsche Post direct-mail competition, Grafenstein’s contribution “Direct-Mail Campaign for Irish Conference Tours” proved successful against eleven competing entries in the category “open format”. The entries were judged in a total of five different categories according to the criteria concept/strategy, creative idea and realisation, target-oriented approach as well as effectiveness. The regional winners of each category will receive the seal of approval “Mailing-Partner of Deutsche Post” and are automatically entered in the final nationwide contest.

The Ireland conference tours mail shot was sent out in the spring of 2006 to 500 major businesses in Germany as well as all German companies with headquarters or subsidiaries in Ireland. "With an unusual mailing which clearly stands out against ordinary mail shots, we aimed for a lasting impact on decision-makers in the incentive industry,” Frank Grafenstein explains the background of the dialogue-marketing campaign carried out on behalf of the Irish Tourist Board. And the results proved the case: When interviewed two weeks after the mailing, 95% of recipients remembered the mailing, and nearly all of them said that they recalled Ireland as a destination for conference tours in a fond manner.